Apple will seek more loyalty with a buyback program for used terminals, according to Bloomberg
Would you renew your smartphone with the same company as the current one if it helps you picking up the previous model? Some operators have made this exchange with their customers with reference terminals for a long time, but now it is Apple that, according to Bloomberg, could do something similar.
This program to buy old iPhones and be able to exchange them for an iPhone 5 at a better price would start this month, and would serve Apple to increase the number of users who use its latest terminal, at the same time as to withdraw previous models from the main market.
Destination, emerging markets
According to the same Bloomberg sources, those old terminals would have a priority destination: emerging markets. There it stands to reason that Apple wants to increase market share, and price is key. Where they could not be resold is in the US, despite the fact that it is estimated that this 2013 sales of second-hand terminals will increase from 11% to 20% in the American market.
The company that would be in charge of managing this Apple terminal renewal program would be Brightstar, which already manages the same aspect in the main operators in the country.
In Applesfera | An official iPhones renewal program? According to Bloomberg, we will have it soon