Mobile video creation contest: a prize car

American style. The most of the times I attend a presentation of gadgets and technology, several men are wearing ties, with a serious face and a generally boring speech. Vodafone went off on a tangent yesterday and presented its Mobile Video Creation Contest in one of those cool Madrid venues attended by Fernando Ramallo and Deborah Ombres, who was in charge of the presentation.

The shorts, 120 seconds long, must be made with photos and videos taken from the mobile. They are sent to a Vodafone website and are edited there with a program called Vmixer. The winner will be announced on April 29 at the Malaga Video Creation Festival. Prize: a Ford Fiesta Vodafone. It will be necessary to mount a short film.

More information | Vodafone.

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