The future of TV is complicated, YouTube already sees 1,000 million hours of video a day
More than 1 billion hours of videos a day. That's what global viewers see of a phenomenon that has multiplied in popularity by 10 since 2012, and the secret of that growth is in the recommendation algorithms.
This is what they affirm on YouTube, where the suggestions of related videos that keep you on screen work despite locking us in one of those famous "echo chambers". Everything seems to be the same, because YouTube is growing non-stop and could soon eat up to now all-powerful television.
We watch 1 billion hours of YouTube a day
In one minute YouTube users upload 400 new hours of video to this service, and as Neal Mohan, YouTube's Chief Product Officer stated, "the content base continues to get richer and richer per minute, and machine learning algorithms work getting better at discovering content that the user likes ".
Video triumphs on the internet, and YouTube is its benchmark. It is not the only one, of course: in January 2016, Facebook indicated that its users watch 100 million hours of video a day, while on Netflix the figure is 116 million hours a day. Both are still far from YouTube, but their growth also seems unstoppable.
The question is, how much television do you watch per day in comparison? According to the consulting firm Nielsen, only in the United States are 1.25 billion hours a day seen, something that for the moment continues to put television ahead. However, that amount is maintained or even slightly decreases, while the popularity of video on the Internet continues to grow.
TV has it hard
That growth also has a great ally in the Google search engine, which has a market share of 93% according to StatCounter and which shows embedded video results among the first results of many of our searches. It has not hurt YouTube either that each of the Android phones on the market pre-install their native application.
For some, however, this boom also has its drawbacks. Christo Wilson, a professor at Northeastern University, indicated that "the blessing and the curse of television and cable television is that it was a shared experience ... but that disappears if we each have personalized ecosystems."
That is precisely what YouTube and its rivals create, and it seems that the future is of those services in which the experiences and content are more related to our preferences than ever. They are 24 hours a day and anywhere we have a data connection. Television cannot compete with that.