Gartner: tablet sales will grow 70% in 2013, computers will fall 7%
Some manufacturers are more transparent than others when it comes to sharing sales figures, or market expectations, so reports from analysts such as Gartner, who has just published a study on tablets, mobile phones and computers.
The study works with data from last year, also from the current one, and dares to do estimates of how the market will be in 2017. The information is presented both from the point of view of the type of device and the operating systems used.
Tablets eating computers
In the most realistic estimates, those that compare 2012 with 2013, we find two data that demand our attention: tablets are going to grow 69.8%, and computers are going to drop 7.3%. The reports include different types of computers, such as desktops, laptops, and "ultramobiles." The last case refers to portable devices with desktop operating systems, such as Microsoft Surface Pro.
The trend is that they end up crossing the road, and that in 2017, tablets are a type of device that is more sold than the personal computer (adding all kinds of computers).
He more affordable price of a tablet with respect to a computer, and the possibility of cover the needs with it from many users, they accelerate sales. But not only price is a buying factor, phones are helping people become familiar with touch interfaces, and mobile applications, making switching to a tablet is more natural.
We must bear in mind that in emerging markets it is much easier to access a phone than a computer. Regarding mobile phones themselves, they project a significant annual rise, without a really significant jump in years to come.
More than double Android devices will be sold than Windows in 2013
Windows Phone or BlackBerryThat seems to be the doubt that the industry has when it comes to placing a platform on the third rung of mobile operating systems. Android seems untouchable, iOS also has a fairly healthy future, yes, with the Google platform clearly distancing itself year after year.
Trying to estimate a market that is moving so fast in the long term is too complicated. It's not taking into account the possible affordable iPhone that has to appear this year, which could match things up when it comes to sales and market shares.
Windows Phone, third option
Gartner believes that Microsoft's operating system will be the one that takes the cat overboard, ahead of that of the Canadian company, and possibly close to iOS. The community of BlackBerry users will decrease, since they consider that for a platform to grow, it needs to a wider number of devices and manufacturers.
“A product can put a company on the market, but it won't keep it. The ecosystem and variety of products are the key. ”
I don't think it's very appropriate to bring together mobile and desktop operating systems on the same table, but Gartner presents it that way. In their projections we see that Windows / Windows Phone will have similar sales to iOS / OS X in 2017.
Clearly we can interpret Microsoft as a loser, if these estimates materialize, since his strategy is designed to lead the market in the long term, but there is still a long way to go and I am sure that we will find many surprises in it.
More information | Gartner | TechCrunch