OnePlus 6T: the continuation of a semi-annual renewal cycle that is becoming increasingly complex to justify

The truth is that we cannot have a complaint from this October regarding technological news, and Apple's cherry is still missing tomorrow. And it has been in the same city where the Keynote will be held where today we have met the OnePlus 6T, the second flagship of the Chinese, and then the question has come to us: to what extent does it make sense to launch two range caps a year with that degree of differences?

It is far from the only brand that makes this move in its annual catalog: Samsung, LG, Huawei or Xiaomi among others not only launch two flagships a year, we get to see three of them in cases such as that of Xiaomi or LG. It is almost the antithesis of what Apple does, which is sometimes proposed as a reference or mirror of certain market or production movements, but it is striking when it is not about very different lines, as is the case with OnePlus.

The evolution of OnePlus strategy

It is not the strategy with which this young brand started: back in 2014 OnePlus raised the #FlagshipKiller flag with the OnePlus One, and it was the only terminal we saw that year. Something understandable as it is a new brand, although with its baggage imported from its founders, and also for launching a phone for a fairly low price compared to the iPhone 6 and other flagships of the moment (although it did not integrate as much at all levels). .

However, the move to two bands came the following year, when the OnePlus X came after the OnePlus 2. In that case it was a double bet that offered two different products at various levels, such as size, finishes, processor, RAM or cameras: there was clearly a flagship, the OnePlus 2, and an option for those looking for something smaller and also less powerful.

OnePlus One OnePlus 2 OnePlus X screen IPS 5.5 ", 1,920 x 1,080 px, Corning Gorilla Glass 3 IPS NEO 5.5 ", 1,920 x 1,080 px, Corning Gorilla Glass 3 5 "AMOLED, 1,920 x 1,080 px, Corning Gorilla Glass 3 Processor Qualcomm Snapdragon 801 (Adreno 330 GPU) Qualcomm Snapdragon 810 (Adreno 430 GPU) Qualcomm Snapdragon 801 (Adreno 330 GPU) RAM 3GB 3/4 GB 3GB Storage 16/64 GB (not expandable) 16/64 GB (not expandable) 16 GB (microSD up to 128 GB) Operating system Android 4.4 with CyanogenMod 11S Android 6 with Oxygen UI Android 5.1.1 with Oxygen OS 2.1.3 Rear camera 13 MP, f / 2.0, 1.12µm, Sony IMX214 13 MP, f / 2.0, 1.3µm, Sony IMX214, OIS 13 MP, f / 2.2, 1.14µm Frontal camera 5 MP, f / 2.0 5 MP, f / 2.4 8 MP, f / 2.4 Battery 3,100 mAh 3,300 mAh 2,525 mAh Connectivity LTE, NFC, Wi-Fi b / g / n / ac, BT 4.0 LE, USB OTG LTE (1/3/5/7/8/20 bands), does not have NFC Wi-Fi 802.11 b / g / n, BT 4.0, A2DP, GPS, GLONASS, BDS Others 3.5mm minijack, microUSB 3.5mm minijack, USB 2.0 3.5mm minijack, microUSB, FM radio Dimensions and weight 152.9 x 75.9 x 8.9 mm, 162 grams 151.8 x 74.9 x 9.9 mm, 175 grams 140 x 69 x 6.9 mm, 138 grams Price 269/299 euros 339 euros (16 GB)
399 euros (64 GB) 269 ​​euros (OnePlus X Onyx)
369 euros (OnePlus X Ceramic)

OnePlus 6T.

The thing changed the following year. It was playing an iteration of the main smartphone and the Oneplus 3 arrived, which continued to keep the price adjusted and shelved the sales system by invitations. But what was previously a partner, a little brother, a squire, was now a substitute, a replacement: the OnePlus 3T was the brand's flagship update whose release ended sales of the original, six months later.

OnePlus 3 OnePlus 3T screen 5.5 "AMOLED, 1,920 x 1,080 px, Corning Gorilla Glass 5 5.5 "AMOLED, 1,920 x 1,080 px, Corning Gorilla Glass 5 Processor Qualcomm Snapdragon 820 (Adreno 530 GPU) Qualcomm Snapdragon 821 (Adreno 530 GPU) RAM 6 GB LPDDR4 6 GB LPDDR4 Storage 64 GB 64/128 GB UFS 2.0 Operating system Android 6.0.1 with Oxygen OS Android 6.0.1 with Oxygen OS 3.5 Rear camera 16 MP, f / 2.0, 1 / 2.8 ", OIS 16 MP, f / 2.0, 1 / 2.8 ", OIS Frontal camera 8 MP, f / 2.0, 1 µm 16 MP, f / 2.0, 1 µm Battery 3,000 mAh 3,400 mAh Connectivity LTE Cat 6, Bluetooth 4.2, Wi_Fi 802.11ac LTE Cat 6, Bluetooth 4.2, Wi_Fi 802.11ac Others Fingerprint Sensor, Quick Charge DASH Fingerprint Sensor, Quick Charge DASH, Dual SIM Dimensions and weight 152.7 x 74.7 x 7.35 mm, 158 grams 152.7 x 74.7 x 7.35 mm, 158 grams Price 399 euros 439 euros (6/64 GB)
479 euros (6/128 GB)

OnePlus 6T.

A strategy that more than the Samsung Galaxy S-Note or Huawei P-Mate pairing seemed that of the iPhone [number] -S, although reducing the renewal time in half and implying that the cycle was semi-annual and not annual. A cycle that has also been biannual in the following years, with the OnePlus 5 and the OnePlus 5T and the OnePlus 6 and the newborn OnePlus 6T, and maintaining the rather minor update character (not complete, as of a OnePlus "no T "to another).

OnePlus 5 OnePlus 5T screen 5.5 "AMOLED, 1,920 x 1,080 px, Corning Gorilla Glass 5 6.01 "AMOLED, 2,560 x 1,080 px, Corning Gorilla Glass 5 Processor Qualcomm Snapdragon 835 (Adreno 530 GPU) Qualcomm Snapdragon 835 (Adreno 530 GPU) RAM 6/8 GB LPPDR4X 6/8 GB LPPDR4X Storage 64/128 GB 64/128 GB Operating system Android 7.1.1 Nougat with Oxygen OS Android 7.1.1 Nougat with Oxygen OS Rear camera 16 MP, f / 1.7 +
20 MP, f / 1.7 16 MP, f / 1.7 +
20 MP, f / 1.7 Frontal camera 16 MP, f / 2.0 16 MP, f / 2.0 Battery 3,300 mAh with fast charge 3,300 mAh with fast charge Connectivity GPS, BeiDou, GLONASS, Galileo, WiFi 802.11 a / b / g / n / ac, 2.4 / 5 GHz, MiMO 2x2, BT 5, LTE Cat.12 GPS, BeiDou, GLONASS, Galileo, WiFi 802.11 a / b / g / n / ac, 2.4 / 5 GHz, MiMO 2x2, BT 5, LTE Cat.12 Others Fingerprint Sensor, Quick Charge DASH, Dual SIM Fingerprint Sensor, Dual SIM, USB Type-C, Face Recognition Dimensions and weight 154.2 x 74.1 x 7.25 mm, 153 grams 156.1 x 75 x 7.3 mm, 162 grams Price 499 euros (6/64 GB)
559 euros (6/128 GB) 499 euros (6/64 GB)
559 euros (6/128 GB) OnePlus 6 OnePlus 6T screen 6.28 "AMOLED, 2,280 x 1,080 px, 19: 9 Gorilla Glass 5 6.41 "AMOLED, 2,340 x 1,080 px, 19.5: 9 Gorilla Glass 6 Processor Qualcomm Snapdragon 845 (Adreno 630 GPU) Qualcomm Snapdragon 845 (Adreno 630 GPU) RAM 6/8 GB LPPDR4X 6/8 GB LPPDR4X Storage 64/128/256 GB 128 / 256GB UFS 2.1 Operating system Android 9 Pie with Oxygen OS Android 9 Pie with Oxygen OS Rear camera 16 MP, f / 1.7, 1.22µm, Sony IMX519, OIS, dual LED flash +
20 MP, f / 1.7, 1.0µ, Sony IMX376K 16 MP, f / 1.7, 1.22µm, Sony IMX519, OIS, dual LED flash +
20 MP, f / 1.7, 1.0µ, Sony IMX376K Frontal camera 16 MP, f / 2.0, Sony IMX371 16 MP, f / 2.0, Sony IMX371 Battery 3,300 mAh 3,700 mAh Connectivity WiFi 802.11 a / b / g / n / ac, 2.4 / 5 GHz, MiMO 2x2, LTE, BT 5, NFC, GPS, GLONASS, BeiDou, Galileo WiFi 802.11 a / b / g / n / ac, 2.4 / 5 GHz, MiMO 2x2, LTE, BT 5, NFC, GPS, GLONASS, BeiDou, Galileo Others USB Type-C, 3.5mm minijack USB type C, dual SIM, fingerprint reader under the screen Dimensions and weight 155.7 x 75.4 x 7.75 mm, 177 grams 157.5 x 74.8 x 8.2 mm, 185 grams Price € 519 (6/64 GB)
€ 569 (8/128 GB)
€ 619 (8/256 GB) € 549 (6/128 GB)
€ 579 (8/128 GB)
€ 629 (8/256 GB)

Are quarterly renewal cycles curdling?

What we see in the OnePlus strategy over time is that the iterations have less and less significant differences with their predecessors. Something similar to what LG has been doing with the G and the V, which right now are lines that differ very little and that in practice almost represent an update rather than a complement when in this case there are two properly speaking ranges of top of the range (and perhaps it is also happening between those of Samsung).

The front is one of the main changes, along with the screen.

It is also true that there are improvements that are not reflected in the data sheet, such as those experienced by the software or the processing of the camera, as well as some modes that the OnePlus 6T debuts such as the Nightshift, which makes it easier for us to take long-exposure night photographs. without tripod. Or the notch, which is drastically reduced compared to its Huawei Mate 20-style predecessor, and autonomy, which improves in practice.

Improvements that are noticeable in the experience and that have not increased the starting price with respect to the versions of the OnePlus 6, but that strictly speaking would not imply the launch in the last quarter of the year (the processor was already for the first). Which raises the following, as it already happened to us with the 5T: wouldn't it be more practical (and almost more honest) if there were only one top of the range, the "T", so that whoever buys the first one does not keep the OnePlus incomplete of the year?

The doubt extends to those we have already mentioned previously, such as LG. We have had an LG V30 ThinQ, an LG V30s ThinQ and an LG V35 ThinQ four months apart one from each. Three top of the range in eight months, overlapping with an LG G7 ThinQ whose design and characteristics no longer imply notable differences with the V, as it did between the LG G5 and LG V10 (2016).

A renewal every four / six months is not acceptable for a large part of the target audience, whatever the brand, but the more models are taken out, the more hook there will be for potential buyers

It is clear that a renewal every four / six months is not acceptable for a large part of the target public (even if they are more adjusted prices than other top of the range), whatever the brand, but also that the more models they take out, the more hook there will be for potential buyers. But it is difficult to understand that something like this is profitable, especially when some manufacturers have been reducing the catalog over the years, although it is not noticeable. OnePlus does not let loose, but speaking of LG it does not seem that the strategy is going well.

OnePlus 6T.

We'll see what OnePlus strategy looks like next year: two twin flagships again? More difference between them? Only one terminal per year? The manufacturer is determined with it after repeating it one more year, it remains to be seen if the response of the buyers corresponds as the characteristics are similar.

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