A poster with Bluetooth

I never thought I would see a poster on this website, but this one is really special: it is the one made for New Order's last album, "Waiting for the Sirens Call". Warner Bros will use the technology of Hypertag, which will allow to put the posters in record stores and is capable of sending melodies and wallpapers to mobile phones. The possibilities offered by this technology to consumer Marketing are impressive. At the moment it has already been tested on the London underground and new campaigns are being developed.

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