Samsung and Apple consolidate their dominance: this is the phone market
Each quarter, different agencies present their reports to report on the state of the mobile telephony market, either regionally or internationally. This type of data helps us understand what is happening: which operating systems have the most presence, which manufacturers sell the most terminals, etc.
Typically this information tends to vary slightly between different reports. Therefore, the best thing in these cases is to put all the data in the mixer and take an average of these. After taking Gartner's results, IDC, Strategy Analytics and Canalys, this is the status quo of the mobile phone market in the second quarter of 2012.
Manufacturers, Samsung and Apple grow, RIM and nokia fall
Let's start by talking about the global sale of mobile telephony. Some consultants separately maintain that this quarter has decreased but the average says that growth has been 4% compared to the first quarter of 2012.
Which translates into 153 million smartphones with an estimate of 695 million for all of 2012, which would be 43% more than in 2011. These data confirm that it is still expanding and that there are many people willing to buy smartphones ... or renew them.
Now we go with the data of the manufacturers. Gartner told us earlier this year that Nokia had released the crown for Samsung to lead the market in total smartphone sales. This new quarter continues the trend and it is the Koreans who are leading, increasing their market share by 2.3%.
Samsung has sold 50.4 million smartphones in the second quarter. This is due to the launch of the Samsung Galaxy SIII, which has more than 10 million sold, and the renovation of other low-end terminals with the Galaxy Ace II.
Behind us we have Apple with a share of 17% and growth of 1.8% compared to the first quarter of the year. 26 million iPhones sold are a remarkable figure considering Cupertino's short portfolio. We will see how this figure evolves before the imminent announcement of the next iPhone.
Thirdly we have Nokia. Its share falls by 1.5% and its sales stand at 10.2 million. Lumia is not finishing being a best seller although analysts are optimistic with the results for the next quarters.
Behind, in fourth position, HTC grows 0.4% selling a total of 8.8 million phones this quarter. The launch and expansion of the One family are being discreet, although the goal is to improve on the disastrous figures of 2011.
In fifth place we have ZTE. The Chinese manufacturer grows and becomes the main manufacturer of the Asian giant: 8 million smartphones and a 5.2% share are to blame. In sixth place is RIM with a fall of 2.5% and 7.8 million units sold. His future is hanging by a thread and BlackBerry 10 seems the last hope.
Behind, Sony in seventh place. The Xperia NXT They want to achieve good results and although they are still generating losses to the Japanese company, the more modest models are looking to carve out a niche to boost sales to 7.5 million and a 4.9% share.
In eighth place we have another Chinese manufacturer. Huawei. The company is falling behind with some of its releases, while running a campaign to make itself known in the United States. This has cost him to lose a 0.2% share and sell 7 million phones.
In position number nine LG improves its results compared to the first quarter with growth of 0.4% and 6.5 million phones sold. Motorola, in the tenth also grows the same although its sales remain at 6 million. The rest of the manufacturers collectively collect 10.8 million smartphones and a 7.3% share.
Operating systems, two out of three smartphones are Android
Now it's time to talk about operating systems. The combination of results does not bring us any significant surprises. Android continues to grow and 102.4 million androids have been sold in this second quarter, its share: 66.9%. Behind us we have IOSAlthough its 26 million are used to keep a distance from the third operating system, its share has dropped by 7%.
In third and fourth place Blackberry and Symbian fight to stop the fall and not lose their positions against the fifth and sixth alternatives: Windows Phone and Bada. Redmond must be happy because despite Nokia's poor results, they have managed to double their quota in three months (from 1.6 to 3.0) and sell 4.6 million phones.
Android follows its own, two out of three each phones have the Google operating system and this has become the ideal partner for many manufacturers. 91% of the smartphones sold by Samsung use it. IOS instead it maintains good numbers, we will see if with the launch of a new iPhone it manages to improve results.
If we talk about Android as a whole, the distribution by manufacturer is as follows: 45% for Samsung, 8% for HTC.8% for ZTE, Sony 7%, Huawei 7%, LG 6%, Motorola 6% and the rest 13%. It is clear that the Korean company has found a great friend on Android, despite its parallel plans with Bada.